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Brand-Based Career Management
Branding, the core of our philosophy, is the key to YOUR success.
As an executive, you know your leadership role can be
energizing, creative, and financially fulfilling. These days it can also
be a perilous journey and a PR nightmare. It takes a special individual to manage today's
executive-level professional, personal, and family life.
Today you need far more than a resume to stay
competitive.
Today's competitive and over-burdened executive knows it
makes sense to
have a integrated approach to career management—a trusted advisor,
brand strategist, career writer, and executive coach. Someone who understands the very
special needs of successful executive job search and career
management.
It's often lonely at
the top but it doesn't have to be!
Today, more than ever, it can be lonely at the
top. You make
multimillion-dollar decisions as a matter of course—decisions that will
affect profitability, share-holder
value, and directly impact your future
as well as the future of hundreds, if not hundreds-of-thousands of
employees and their families. The buck stops with you.
In simpler times, juggling these demands was a difficult but
doable task. In our current business environment of corporate complexities
and business implosions
(Enron, Andersen, dot.bombs, etc.), today's executive needs an experienced
career advisor and
a career preparedness plan to assure his/her career and financial foundation
stays strong.
We give you
the advanced career support you need!
We offer a rare and "mission-critical"
combination of integrated expertise and support in the four areas of
competence executives need most: personal
branding, resumes, job search and career management action planning,
and executive coaching.
Why hobble your career by relying on "just a
resume and recruiter?"
Why not control your career by investing in the TOTAL
support and expertise you deserve, so that you can stay competitive and
prepared for whatever comes your way? Why not learn about, and then use,
what works TODAY?
Our collaborative partnership empowers with
the latest in job search and career management tools and techniques (as
well as the best of traditional, tried and true practices). You will learn to:
- clarify and pursue your goals
- articulate and position your ROI on a continuing
basis
- build your personal and executive brands
- use an branded executive resume, not
a boring biographical resume
- attract the best organizational talent
- prosper through continuous promotion and peak compensation
- remain true to your core vales no matter what the
business climate
- create the personal time needed for relationships, leisure, and
reflection
We find
helping intelligent, innovative, values-driven leaders to rise to
their potential of greatness to be absolutely irresistible!
Our collaboration is
personal, professional, confidential, and ENERGIZING. Our solutions-based relationship is the key to
successful outcomes. With it comes the ability for us to nurture and
maximize your strengths while
helping you diminish or eradicate problems. This symbiosis creates the pathways for ongoing solid achievement
and productive advancement.
We will prepare you to
make a positive difference to your life, organization, and people! We
are dedicated to helping you create your personal strategic action plan
for success.
We are fully and
enthusiastically committed to your success!
A
personal message from Deb Dib on the power of branding to accelerate your
success
Without the underpinnings
of passion driving our actions and careers, we are not who we were meant
to be—we may be better than ordinary, but we are not yet extraordinary.
What are core strengths
and passions that define you? What is your business value proposition?
What is the ONE THING that will make you IRRESISTIBLE to decision-makers?
You must know these
things, you must be clear and excited about who you are and what you offer
to communicate your viability as a short-list candidate. Personal
branding helps you clarify and powerfully communicate your goals,
passion, value, and vision!
That's one of the reasons
that I became one of the world's first Certified Personal Brand
Strategists. Because I know branding WORKS!
What
makes YOU Extraordinary?
What is YOUR Passion? I want to know!
Everyone has a passion
(however deeply buried) and I want you to know yours! Sometimes we forget
our passions as we get bogged down in the daily complexities of our
careers and responsibilities.
I want you to be jazzed
by who you are! I want you to tap into your unique power to create the
career, life, and legacy you want.
I want extraordinary
people like you to know your passion and power, to feel it, to be it, to
make the difference you were born to make!
My passion is helping you
reconnect with what drives you—helping you reconnect with your value to
your organization, your family, your world, your SELF—so that you can
soar and create powerful momentum and top-down change.
Passion
builds executive brands and executive brands build careers!
My passion is supporting
the careers of men and women like YOU, who have proven that creating
better companies and organizations with innovative, values-driven,
humanly-focused, sustainable business practices can drive robust corporate
profits and shareholder/stakeholder value.
My passion is helping
extraordinary people like YOU have the career, compensation, life, and
deep satisfaction you want by knowing that WHO you are and WHAT you do has
IMMENSE VALUE to the right organization.
My passion is helping
extraordinary people like you do what you love!
My
personal brand includes these brand attributes…What are YOURS?
Do you know the
adrenalin rush you get from a great idea? From brainstorming with smart,
savvy people? From knowing that you made a huge difference to someone?
From knowing that you made a mental connection that precipitated a
brand-new process or product?
That’s what
we love, and that’s what I
feel everyday that I work with great people, clients like you.
My clients, colleagues,
family, and friends tell me I am Experienced, Intelligent, Inspiring,
Enthusiastic, Passionate, Pragmatic, Creative, Genuine, Supportive,
Successful, and Warm. Those are the strengths and skills I bring to every
client.
What
do your core people say about you?
(To
discover more about the powerful benefits of personal branding see Brand
FAQs below.)
I
want to deliver the brand that will propel you where you want to go!
I want to help you find out and help
you use that information to help you TAP INTO YOUR PERSONAL POWER and
create the IRRESISTIBLE VALUE PROPOSITION that will get you on the SHORT
LIST for your next great opportunity.
This is what we are about.
If
you share these goals, I invite you to personally discuss with me the many benefits of
career collaboration with Executive Power
Coach. Just go to "Next Steps?"
to contact me with your particular needs, and I will schedule a
complementary personal consultation.
To
YOUR branded success!
What
is branding?
- Branding is a way to define and
differential a person's or product's unique promise of value—their
unique benefit to their target market. Personal branding is permission
to be yourself.
Why personal branding?
- Just as the attributes
of great products are immediately visualized and internalized when the
product is seen or named (think Microsoft, think Cheerios, think
Kleenex, etc.) the same can happen with a person (think Gates, think
Winfrey, think Carter.)
What is personal branding for?
- Personal branding is for
anyone—business owners, professionals, consultants, speakers,
leaders, politicians, and others—anyone for whom an authentic,
clear, and distinctive message of value is useful for personal
confidence in mission and purpose as well as for the attraction of
ideal clients / constituents.
What are the benefits?
- A clear brand is clear communication.
Clear communication of a brand clears a path to increased success and
compensation / revenue / understanding—in business, commerce, or
other areas.
- In personal branding, the
clarification of a brand allows one to make better and more
authentically driven business decisions.
- An authentic and clear brand offers a
huge confidence boost to the branded individual. Understanding value
and motivation empowers goal-centered action and such action first
achieves foundational goals and then continues to grow a business,
reputation, or internal organization power in larger and larger steps.
- A strong personal brand delivers
Self-Understanding, Confidence, Visibility, Focus, Premium
Compensation / Revenue, Job / Center / Business security and control
not tied to market trends, and Achievement of goals.
How does
personal branding enhance job search and career success?
-
Human
branding hits emotions, and it manifests as an eminently practical
way to find the best fit for a position--from both sides! Personal
brand knowledge is a win-win for you as a candidate and for the
decision-maker.
-
Personal
branding is powerful on paper. Branding makes a resume a good read
about you--a fascinating and valuable resource--rather than a boring
read about a mundane career history.
-
Personal
branding
gives your resume YOUR voice before you make in-person contact. It
creates chemistry on paper that takes an initial meeting from the
decision-maker’s wary--"Hmm, I hope this guy is worth my
time..." to a "Wow, I really want to meet this guy!" It
makes a cold or cool contact a warm one before a "hello"
ever happens.
-
When
it comes to the interview, you'll be in your element...you'll know
who you are, why you're special, what your ROI will be, and in
what environment you'll work best. Communication and chemistry build
fast and furious.
-
Offers
are made and success follows.
-
Ramp-up
in your new position is easier, quicker, and better. You, your
teams, your core management group, and your BOD will blend seamlessly
and work with mutual respect because your hire has been made
with authenticity--with pure understanding of your value, personality,
and management style.
-
Internal
and external visibility and career potential will be enhanced
because you'll be working with passion, competence, mission, and the
ability to achieve the extraordinary--all things that in their rarity,
attract attention.
-
Opportunities
will come to you as your reputation
grows.
-
You
help others work and manage from a position of strength as your
ability to mesh authenticity with accomplishment helps colleagues and
reports have the courage to do the same.
-
You
achieve your goals for yourself, your family, your career, and
your world.
What are some common branding
misconceptions/myths?
- That branding is a clever tag-line
and logo
- That branding is just for products,
not for people
- That personal branding is the latest
fad or buzz word
How long does it take for a client to
complete the process?
- There is no set time. Some take a few
weeks, others months, others longer.
I have some strong goals. Will that
help my brand?
- Yes! Goals provide direction, focus,
vitality, purpose, "make it happen" mentality and
excitement, control, peace of mind.
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